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Get a crash course on how you can use these free digital platforms and tools to get online on your own

Get a crash course on how you can use these free digital platforms and tools to get online on your own

Unlike offline media, online media isn’t costly. One can run an ad for as low as Rs.50/- a day and still generate inquiries, a feat that is impossible in the offline media. The many digital tools available today are handy and free. These tools are user friendly and do not require any technical knowledge. From designing one’s logo and website to executing online marketing campaigns, small business owners can do it all on your own. Here is the compilation of some useful and free tools.

Get a crash course on how you can use these tools and leverage the power of online media.

Canva is a graphic design platform that allows users to create social media posts & ads, presentations, posters, documents and other visual content. The app includes templates for users to use. The site has both paid and unpaid features. But you can do a lot with free features as well. So go ahead and design your logos, visiting cards, brochures, social media ads, posts and much more.

Wix is a web development platform and allows users to create HTML5 websites and mobile sites through online drag and drop tools. It supports all kinds of websites – e-com, static, interactive, informative and more. You can even book your domain and get free hosting. It is user-friendly and does not require coding knowledge or technical expertise. So go ahead and design your own website.

Easel.ly lets you create sharp-looking infographics without a graphic design degree. Get started by choosing a basic template. Then add graphics, charts, data, and other visual elements. Easel.ly is also integrated with Unsplash so that you can add royalty-free photos to your design.

headlines.coschedule allows you to find out where your headline shines and where it could use some work. Type your headline into the tool, and you’ll get a score and previews of how your headline is likely to look.

Loom lets you share and record your screen quickly and easily. For a nice personal touch, you can include a small video of you in the corner, explaining the screen share. Or you can record just your voice or the screen only.

Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. In addition, it enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for three social profiles and up to 30 scheduled messages.

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