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A 10 min guide on how start-ups can create their basic online business presence free of cost

A 10 min guide on how start-ups can create their basic online business presence free of cost

Are you a small florist working from home? Are you running a small boutique or a local store? Do you bake cakes? Are you a small business owner? If yes, you should plunge to go online because that is where the growth is. Especially for a small business owner, it becomes difficult to increase the reach, given the limited resources and the lack of brand awareness. Going online brings an opportunity to create a niche brand and a market for your products or services.

You probably are one of the many SMBs who are apprehensive of getting online as they do not know how to do it or are scared of technology or think it's expensive, or does not have the time. But, whatever the case may be, you must get your small business online because here is where your customers will be able to find you.

Many free online digital tools can get your basic presence up and running in no time.

Google my business is a great place to start building your online presence. First, you have to open an account. From there on, follow the flow. Enter the details one by one, and in no time, your business will get listed on google search engine and google map. While the many google tools, including the google web builder, will help you round up your basic business presence. Please note that Google my business web page is only an extension of google business listing and does not feature a full-fledged website. Should you need a more comprehensive website, you must try Wix.com. Also, try canva.com for designing your logo, visiting cards, brochures and other graphic requirements.

If you are not sure of what you need and how to go about it, we are only an email away. Write to us at khyati@khyatimehta.com, and we will get back to you. Don't worry, we do not charge for giving ideas.

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Khyati Mehta

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Email:

khyati@khyatimehta.com