Khyati Mehta Webspaces

How to build your online presence from scratch and with no experience

It essentially goes through 5 different phases – Ideating, Planning & budgeting, Content Creation, Designing, Executing and Analysing the performance.

Ideating, Planning & budgeting There are a variety of things that one can do online. Website creation, blogging, interacting with your customers, advertising is just some of the many options. So before you begin, it is good to seek answers to questions like; what is good for you? What is your brand story? What are your goals? How much money will it take up? And so on. Many free digital tools can help you find answers to these questions. In addition, these tools help put your idea and goals in perspective such that you can create a plan most ideal for you.

This online guide is created for users like you who are just starting and knows a little or nothing about creating and maintaining your online presence.

1. Content Creation

Once you have decided how you wish to go about, you will need content no matter what medium you have chosen. For instance, should you decide that you need a good website, you will need text, pictures, videos, etc. If you choose to go for social media marketing, you will need to have advertisements that have good catchy headlines and pictures/videos. We suggest that you must sort out your contents before you begin to design your website or advertisements. There are a number of free digital tools that can help you create content

2. Designing

You have a plan and the content in your hand. Now it is important to make it presentable by way of good designs and graphics. The designing rules change from medium to medium and from platform to platform. For instance, the size of a web banner differs from the size of a post or an ad. We understand that not everyone is a design pro. So here is a list of digital tools that will help you create great graphics out of your content.

3. Executing

By now, you have everything you need to go online. So go ahead and start creating your website or your social media accounts or your online marketing campaign and everything else that forms a part of your plan. Here is a list of free digital tools that will help you to create stellar marketing mediums.

4. Analysing

Once you have everything up and running, it is time to analyse the performance. It is time to know if your website or your ads are performing. It is time to tell if your blog and articles are working. Again, many free digital tools help you analyse if your online marketing efforts are working.

It is possible to go online without any technical know-how and without really spending much. However, if all this is overwhelming, we at khyati Mehta Workspaces are only a mail away. So write to us at khyati@khyatimehta.com, and we shall get back to discuss your online branding and marketing plan.

Get a crash course on digital platforms and tools

Unlike offline media, online media isn’t costly. One can run an ad for as low as Rs.50/- a day and still generate inquiries, a feat that is impossible in the offline media. The many digital tools available today are handy and free. These tools are user friendly.

Create basic online business presence free of cost

Are you a small florist working from home? Are you running a small boutique or a local store? Do you bake cakes? Are you a small business owner? If yes, you should plunge to go online because that is where the growth is.

A-6 step beginners guide for small business owners

Small businesses get online for many reasons. Some of the popular ones are; showcasing their products and services, selling their products and services, creating brand awareness and finding more customers. Want to take your brand online?